about me

I am an Italian journalist and a professional in marketing and communication specialised in luxury, hospitality and real estate. In 2019, in search of a continuous growth, I also became home stager, receiving a certification by the Italian national association Home Staging Lovers.

I feel privileged for having enjoyed many multicultural experiences over the last 15 years.

I have travelled and lived in several locations in between Europe, Asia and Africa, sharing my life with a tireless hotelier who has been working around the world in different assignments for leading luxury hotel chains since more than 3 decades.

It goes without saying it that this amazing opportunity, mixed with my previous work experiences, enhanced my passion for the hospitality industry and everything in it, possibly helping me in developing skills I hardly knew I possessed. Whether based on style or design or simply re-imagining operating processes, I decided that it was the way I wanted to follow and worked hard to plant the bases for future projects.

My professional path starts in the ‘90s, working as a journalist (joining the professional register in 1994) and publicist in my hometown, Montecatini Terme, a charming art déco place living of tourism, hotels and thermal baths.

In 2002, I professionally moved to Florence, managing Pr and communications for bigger realities and in 2006 I started my expat life in Switzerland, United Arab Emirates, Singapore, Tunisia and Kenya.

During the years, in and outside Italy, I have been contributing for Italian leading newspapers and magazines ( Il Sole 24 Ore, Vanity Fair, La Nazione) about chronicle, lifestyle, hospitality, wellbeing, economy, design, real estate.

New York, April 1997, interviewing Ivana Trump at a restaurant opening

Ice UAE offices in Arenco Tower

As a publicist, I used to manage press and PR mainly for tourism organisations and hotel companies: one above all, the events and communication office of luxury Hotel Savoy in Florence, one of the Rocco Forte Hotels collection.

When in Dubai, I also collaborated with Ice Dubai (Italian Trade & Investment Agency) in Arenco Tower and wrote a lot about hospitality; real estate; new construction developments; hotels, spa and restaurants launches.

In Singapore I did a story for Vanity Fair about emerging designers and cool places to be. This is the city I enjoyed the most: here, design, sophistication, greenery, hi-tech and fashion give birth to a stunning, vibrant, dynamic and elegant place to live.

In 2014, I became the mum of Stella, a super sweet daughter conceived in Tunisia and weaned in Kenya.

I am currently living in Tuscany and working on different quality projects _  which I named Back to Beauty _ sometimes including re-imagining private properties in need of a second life; property management; property preparation before renting or selling; property search on behalf of customers; introduction of new contents and operating procedures in order to enhance house beauty and profitability.

For more detailed information about my professional experiences, check my LinkedIn Profile.